taglines

Taglines are a very important part of a film poster. They allow a single sentence to be put across to the audience which from one read can automatically create tension, suspense and questions among the audience. I created a brainstorm of taglines, as shown above. I wanted to present my ideas as a brainstorm as I have realised that brainstorms help me and force me to fill up the page, allowing me to think of more and more ideas. This is essential to have a large amount of ideas rather than only five or six. I find that if I list ideas, I will not come up with a successful amount, because I am not forced to fill anything. Overall I thought of around 21 taglines, which was a great variety to choose from.

Ideas such as, 'she chose her own fate' and 'the call that changed her life forever' were starter taglines to get my thoughts in gear. I then used general sayings and added a twist. for example 'death was at her call' had been from a saying 'death was at her door' also, 'behind closed calls' I thought of from the saying 'behind closed doors' this was interesting as the call was closed and no one new know was at the other end. I quite liked these taglines as I gave typical sayings a twist that had a direct link to my film. Instead of doors, I used the word calls, as my storyline involves an unknown call, overall taking ideas, keeping them simple but effective. Another twist on a tagline I thought of was 'the calm before the call' which came from a well known saying 'the calm before the storm'.

Having a simple tagline can be just as effective as having a longer tagline. Some of the longer sentences I thought of were, 'A normal night out, ended in pain through one call' and 'what began as a great night, ended with a call of destiny and death'. Taglines such as these were not as effective but I tried to create ideas that involved gave away some of the storyline. If the audience read something like that, they would know a call is the reason of horror.

I thought of the tagline 'How would you trace the call' this was simple and would raise questions in the audiences mind. Other ideas such as 'How would you find out who’s on the other end' came about. I thought these were good ideas for the tagline which had direct links to the storyline and gave a little away to the audience without revealing too much, however the actual sentence, I believe was not worded right and I was not happy with it. After a while after finishing the brainstorm, I had randomly thought of the tagline ' How would you trace the call if death was on the other end'. In my opinion you can’t always force ideas, and the best ones come naturally. I then went to write this down as you can see on the right hand side of the page in the middle, the sentence is squeezed in. I was very happy with this tagline and thought it included mystery and a great deal of suspense, when being read, questions would arise such as what call, how would I trace a call, why would death be at the other end'. The audience can slightly gather that an unknown person is calling but the full storyline is kept at a minimum which is why I liked this tagline the best.