When I completed my magazine I wanted to compare my own work to another horror poster that has been in the market. I chose to compare my work with a movie called Prom night. I chose this because it has the same target audience as my film and would fit into the same categories of film. Looking at the posters side by side is quite effective as it will allow me to consider the similarities and differences of a real film poster and the one I have created. It is evident to say that my film poster has the correct codes and conventions such as the credits, title, tagline, certificate, main image and institutional logos. I have noticed that some film posters do not include all these elements, but I wanted my work to look as realistic as possible, therefore added all the elements of a film poster that I knew of from the research I had previously carried out.
That is one of the visual differences from my work and the prom night poster. My work has all elements recognised on a film poster; however the prom night poster does not show the certificate. A similarity of the two is that there is a central image which is the main attraction of the whole poster. The image is the first element that grabs the audience’s attention; it also sets the genre and idea that the film wants to give off. Having an image such as a girl holding a flower in bright garden would not create an idea, atmosphere or any suspense for the film at all. The close up shots adds emphasis and creates questions and realisation in the audiences mind. For example the prom night poster has a close up of a girls face at a slanted angle, her eyes are covers with a crown (automatically we can distinguish she’s the prom queen, in relation to the title) we cannot see her eyes, which makes it hard for the audience to see her full expression, however her mouth is open is shows us a great deal of emotion, along with the colours used, blue is a very cold colour, almost as if the character is dead there is no life left in her. Close up shots are very useful and effective especially when used for a horror film poster as they can give away allot in only one image, aspect such as lighting, shot type, angle, colours, costume, props all allow the audience to gather immediate information in one go.
Overall I am very happy with my poster, seeing it next to one that has been in the market and has been a successful film, I am able to distinguish similarities and differences, I believe my poster fits all codes and conventions and fulfils purposes such as attracting the audience’s attention, creating suspense and questions.
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